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Roundtable: Making Sustainable Packaging Commercially Viable

Mode: Online

As consumers and businesses become more environmentally conscious, sustainable packaging is gaining popularity. However, it isn't always that simple. Usage of 100% sustainable material and design increases the unit cost of packaging. This remains a big deterrent for brands investing in sustainable packaging. Also, availability of supplies, knowledge of alternatives play a role in brands making a commitment to 100% sustainable packaging. According to FMI research, more than 35% of brands will consider cost as a primary factor while making a switch to sustainable packaging. And while consumers say they are willing to pay more for sustainability, purpose driven consumers are still a minority today, with product price being a key buying consideration still!

FMI was in discussion with industry stalwarts to delve on strategies and winning case studies on how to effectively reduce immediate costs for sustainable packaging and eventually make it commercially viable enabling wide scale adoption.

Watch the recording here.


Robert Flores

Vice President of Sustainability - Berry Global

Tristan Kaye

Commercial Director – Notpla

Ismail Sutaria

Chief Research Analyst - FMI


  • Welcome and Introduction

  • Pricing analysis for 100% sustainable packaging versus hybrid

  • Low cost sustainable packaging options – and market opportunities for these

  • Strategies to reduce cost for sustainable packaging with case study discussions.

    • Intelligent designs and innovation in materials that can bring down unit costs
    • Achieving real efficiencies through an optimized supply chains
    • Scaling up sustainable packaging production to bring down costs
    • Reinventing the way business operates in sustainable packaging
  • And let’s not forget these long term costs savings for sustainable packaging

  • Wrap up and audience Q&A