Sweet Pill – The nutraceuticals industry is undergoing transformation, meaning more opportunities at hand.
Bitter Pill - The nutraceutical industry is undergoing transformation, meaning more competition and challenges.
Numerous revolutions cloud the nutraceuticals industry, and they promise over 1 trillion dollar opportunities by the next decade. As competition turns fierce, our chief Food and Beverage analyst draws a pattern in the industry—a specific pattern expected to govern the nutraceutical industry for years to come.
“Established players tune their strategies to match the frequency of end users’ needs, and personalization in nutraceuticals subdues all trends we have seen so far.”
- Nandini Roy Choudhury, Chief Analyst of Food & Beverages, Future Market Insights
Upon further analysis of the landscape, she finds an acute rise in the adoption and consumption of nutraceuticals post COVID-19 as the focus on immune health grows stronger post-pandemic. Nutraceuticals with immune-boosting properties, such as vitamins and minerals, are in high resonance with customers taking preventive measures to maintain their health.
As personalization molds the future of the industry, players are leveraging technology and data analytics to offer personalized products tailored to individual health needs and lifestyles. Another prominent norm in nutraceuticals is the prominence of clean-label products. Consumers prioritize simple and natural ingredients; clean labels, transparent sourcing, and production practices are essential in differentiating nutraceutical products for consumers.
The impact of clean-labelled nutraceuticals takes the pilot seat and, in turn, unlocks a broad pathway for the plant-based appeal. Increasing demand for sustainable and eco-friendly options drives the popularity of plant-based and natural nutraceuticals with herbal extracts and botanicals.
Since the consumption of nutraceuticals is tricky and often distasteful with the presence of natural products, innovation can also be seen in the delivery formats. Nutraceutical companies explore creative delivery options like gummies, powders, and effervescent tablets for convenient and enjoyable consumption. However, there still exists a massive room for innovation as the new normal in nutraceuticals is defined every day, governed by disruptive measures of industry leaders.
Future Market Insights is glad to announce an opportunity for experts to connect for a virtual roundtable to form a clear picture of the present and future of nutraceutical industry.
Why Join our Webinar
Nandini Roy Choudhury
Client Partner, Food & Beverages, Future Market Insights
Dr. Baidyanath Mishra
Head-R&D Healthcare, Dabur India Limited.
Chief Scientific Officer, Nutraland USA, Inc.
VP and Business Head - Nutraceuticals , India and Emerging Markets, Dr Reddy’s Labs Ltd.
Dr. Shavon Jackson-Michel
Director of Medical & Scientific Affairs, DolCas Biotech, LLC.
True self-service for everyone
Lightning Fast Insights